Performance marketing & lead generation
Not impressions. Not “brand awareness”. Leads and sales, bought at a price that works — across four verticals and six channels, with every dollar accounted for.
The year so far
Bars are managed ad spend. The red line is blended cost per lead across every account. Nothing here is illustrative — it is the live figure from the ad accounts.
RED FIGURE UNDER EACH MONTH = LEADS THAT MONTH
The four books
Different offers, different compliance, different traffic. The same job every time: find the cheapest reliable path to a converting user, then hold it while it scales.
128 accounts across dealers, detailing, PPF, ceramic coating, tint and service. High-intent local search, call tracking, and a follow-up path that does not leak leads. This is the bulk of the book.
COD offers and supplements across 26 geos in EU and LatAm. Native and push at the top, landing pages built per geo and per dialect, straight into the advertiser’s funnel. 46.8% of orders confirm.
Working directly with advertisers as an affiliate partner, in-house offers only. Volume vertical — peaks past a thousand leads a week.
Tube and network traffic bought at scale on pops, push and native. Whitelists built zone by zone, dead placements cut daily, tracked end to end.
Channels
Every channel has a job. Search catches demand that already exists, the rest of them create it. We run whichever one is currently cheapest for the outcome you are buying.
High intent, high cost. Where automotive and local lead gen lives.
Interruption at scale. Creative volume is the whole game.
Cheap volume for nutra and dating. Lives or dies on list freshness.
Still converting in 2026. Whitelist discipline is what separates profit from burn.
Advertorial-led. The pre-sell page does more work than the ad.
Bought zone by zone, not blind. Dead placements cut on a daily cycle.
Bar length shows how heavily each channel is used across the book, not budget share — Google carries the overwhelming majority of measured spend ($2.01M in 2026 against $9.4k on ExoClick), so a true budget chart would be a single bar and tell you nothing.
What you actually pay for
A media buyer’s job is not to get clicks. It is to kill everything that will not convert, as early and as cheaply as possible, so the budget concentrates on what will. These are the real 2026 figures, not an illustration.
985 778 585
Bought across Google, Meta and the tube networks.
2 100 613
Everything else was the wrong placement, the wrong geo, or a bot. Killing it early is the job.
117 440
What survives the landing page and the offer match. This is what you actually pay for.
Method
No hunches. The same sequence runs before a single dollar is spent, on every account, in every vertical.
Consume and collect everything related to the product or service you are selling — the market, the industry, the competitors. Margins and lifetime value first, creative second.
Research every ad and every keyword the competitors run, to find what works and what does not. You do not need to reinvent the wheel every time — you need to know which wheel is already turning.
Build the avatar — a virtual replica of the target customer, including how they actually behave in market. Only then do we touch the ads.
THEN, EVERY WEEK, FOREVER
The stack
FOUNDER · MEDIA BUYER
Who you deal with
No account-manager layer relaying questions to someone you never meet. The same person who builds the funnel reads the numbers back to you, and says plainly when something is not working. We take on a few clients at a time so that stays true.
— Darjan Gardinovački
Meet us there
We are on the floor for all four days. If you buy or sell traffic in automotive, nutra, dating or cams, book a slot and we will go through the numbers in person — what a lead costs today, and what we would need to make it work for you.
Previously at SiGMA East Europe and earlier TES editions.
How you pay
We are not a retainer agency. We buy the traffic with our own money, we build the funnel, and you pay only for what comes out the other end. Two ways to do that.
A fixed price per qualified lead, agreed before anything runs. You know your number, we carry the media risk. If a lead does not meet the definition we agreed, you do not pay for it.
BEST FOR · AUTOMOTIVE · LOCAL SERVICE · NUTRA
We take a percentage of the revenue the traffic produces. Nothing up front, no fee if it does not convert — which means our incentive and yours are the same thing.
BEST FOR · DATING · CAMS · RECURRING OFFERS
Whichever model, tracking is shared and you see the same numbers we do — RedTrack or Binom on our side, your own analytics on yours.
Next step
That one number tells us whether we can buy traffic profitably for you — on CPL or on revenue share. If the maths does not work, we will say so instead of taking your money.