/* ============================================================
   Homepage — THE LEDGER
   ============================================================ */

/* ---------- section heads ---------- */
.shead{max-width:760px;margin-bottom:clamp(36px,5vw,64px)}
.shead .eyebrow{margin-bottom:22px}
.shead__lede{margin-top:22px;max-width:62ch}
.shead--tight{margin-bottom:clamp(28px,4vw,44px)}

/* ============ HERO ============ */
.hero{padding-block:clamp(56px,7vw,104px) clamp(64px,8vw,112px)}
.hero__in{
  display:grid;grid-template-columns:1.05fr .95fr;
  gap:clamp(32px,5vw,72px);align-items:center;
}
.hero__lede{margin-top:26px;max-width:46ch}
.hero__cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:36px}
.hero h1{margin-top:24px}

/* the ledger cover */
.ledger{
  margin:0;background:var(--ink-100);
  border:1px solid var(--line);border-radius:var(--r);
  padding:clamp(20px,2.4vw,30px);
}
.ledger__head{
  display:flex;justify-content:space-between;align-items:center;gap:16px;
  padding-bottom:16px;border-bottom:1px solid var(--line);
  font-size:10.5px;letter-spacing:.17em;color:var(--text-dim);
}
.ledger__live{display:inline-flex;align-items:center;gap:8px}
.ledger__live i{
  width:6px;height:6px;border-radius:50%;background:var(--crimson);flex:none;
  animation:pulse 2.4s var(--ease) infinite;
}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.25}}

.ledger__hero{padding-block:26px 22px;border-bottom:1px solid var(--line)}
.ledger__hero .stat__v{margin-top:12px}

.ledger__rows{padding-block:6px}
.lrow{
  display:flex;justify-content:space-between;align-items:baseline;gap:16px;
  padding-block:13px;border-bottom:1px solid var(--line-faint);
}
.lrow:last-child{border-bottom:0}
.lrow__k{font-size:10.5px;letter-spacing:.15em;color:var(--text-dim)}
.lrow__v{font-size:19px}

.ledger__chart{margin-top:18px;padding-top:18px;border-top:1px solid var(--line)}
.ledger__chart svg{width:100%;height:104px}
.ledger__axis{
  display:flex;justify-content:space-between;
  font-size:9.5px;letter-spacing:.16em;color:var(--text-dim);margin-top:8px;
}
.spend-line{stroke-dasharray:1400;stroke-dashoffset:1400;transition:stroke-dashoffset 1.9s var(--ease) .25s}
.spend-area{opacity:0;transition:opacity 1.1s var(--ease) .7s}
.spend-dot{opacity:0;transition:opacity .5s var(--ease) 1.8s}
.in .spend-line,.hero.in .spend-line{stroke-dashoffset:0}
.hero.in .spend-area{opacity:1}
.hero.in .spend-dot{opacity:1}

@media (max-width:960px){
  .hero__in{grid-template-columns:1fr}
}

/* ============ BOOKS ============ */
.books{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--s5)}
.book{padding:clamp(22px,2.4vw,30px);display:flex;flex-direction:column}
.book__top{display:flex;align-items:baseline;gap:14px;margin-bottom:16px}
.book__idx{
  font-size:11px;letter-spacing:.16em;color:var(--crimson);
  border:1px solid var(--line-hi);padding:3px 7px;flex:none;
}
.book__desc{font-size:15px;line-height:1.6;max-width:44ch}
.book__tags{display:flex;flex-wrap:wrap;gap:7px;margin-top:20px}
.book__tags li{
  font-size:10px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--text-dim);border:1px solid var(--line);padding:4px 9px;
}
.book__stats{
  display:flex;gap:38px;margin-top:24px;padding-top:20px;
  border-top:1px solid var(--line-faint);
}
.book__stats > div{display:flex;flex-direction:column;gap:8px}
.book__v{font-size:24px}
.book__viz{width:100%;height:56px;margin-top:22px;opacity:.9}

@media (max-width:820px){ .books{grid-template-columns:1fr} }

/* ============ CHANNELS ============ */
.chans{display:grid;grid-template-columns:repeat(2,1fr);gap:0 clamp(32px,5vw,72px)}
.chan{padding-block:24px;border-bottom:1px solid var(--line-faint)}
.chan__hd{display:flex;justify-content:space-between;align-items:baseline;gap:14px}
.chan__n{font-size:15px;letter-spacing:.06em;color:var(--text-hi);font-weight:600}
.chan__t{font-size:9.5px;letter-spacing:.16em;color:var(--text-dim)}
.chan__bar{height:3px;background:rgba(152,156,215,.10);margin-top:14px;overflow:hidden}
.chan__bar i{
  display:block;height:100%;width:0;
  background:linear-gradient(90deg,var(--electric),var(--cyan));
  transition:width 1.2s var(--ease);
}
.chan.in .chan__bar i{width:var(--w)}
.chan__d{font-size:13.5px;color:var(--text-dim);margin-top:14px;line-height:1.5}
.chans__note{margin-top:28px}

@media (max-width:760px){ .chans{grid-template-columns:1fr} }


/* ============ THREE C's ============ */
.cs{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--s5);counter-reset:c}
.c{padding:clamp(22px,2.4vw,30px);position:relative}
.c__i{
  font-size:11px;letter-spacing:.18em;color:var(--crimson);
  display:block;margin-bottom:16px;
}
.c h3{margin-bottom:12px}
.c p{font-size:14.5px;line-height:1.62}

.ops{margin-top:var(--s7);border-top:1px solid var(--line);padding-top:var(--s5)}
.ops__h{font-size:10.5px;letter-spacing:.2em;color:var(--text-dim);margin-bottom:18px}
.ops__l{display:grid;grid-template-columns:repeat(4,1fr);gap:10px 28px}
.ops__l li{
  font-size:12px;color:var(--text);letter-spacing:.02em;
  padding-left:16px;position:relative;
}
.ops__l li::before{
  content:'';position:absolute;left:0;top:.55em;
  width:5px;height:1px;background:var(--cyan);
}
@media (max-width:900px){ .cs{grid-template-columns:1fr} .ops__l{grid-template-columns:repeat(2,1fr)} }
@media (max-width:520px){ .ops__l{grid-template-columns:1fr} }

/* ============ STACK ============ */
.stack{
  display:grid;grid-template-columns:repeat(auto-fill,minmax(150px,1fr));
  border-top:1px solid var(--line);border-left:1px solid var(--line);
}
.stack li{
  border-right:1px solid var(--line);border-bottom:1px solid var(--line);
  aspect-ratio:16/7;display:grid;place-items:center;padding:20px;
  transition:background .25s var(--ease);
}
.stack li:hover{background:var(--ink-100)}
.stack img{
  width:auto;object-fit:contain;
  /* every mark rendered as a flat white silhouette so wordmarks and square
     icons can sit in the same grid without colour chaos */
  filter:brightness(0) invert(1);
  opacity:.46;
  transition:opacity .25s var(--ease),filter .25s var(--ease),transform .25s var(--ease);
}
.stack li:hover img{opacity:1;filter:none;transform:scale(1.04)}

/* ============ PROOF ============ */
.quotes{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--s5)}
.q{margin:0;padding:clamp(22px,2.4vw,30px);display:flex;flex-direction:column;justify-content:space-between}
.q blockquote{margin:0;font-size:15.5px;line-height:1.62;color:var(--text-hi);font-weight:500}
.q figcaption{display:flex;align-items:center;gap:14px;margin-top:26px;padding-top:20px;border-top:1px solid var(--line-faint)}
.q figcaption img{width:42px;height:42px;border-radius:50%;object-fit:cover;flex:none;filter:grayscale(1);opacity:.9}
.q figcaption span{display:flex;flex-direction:column;line-height:1.35}
.q figcaption b{font-size:14px;color:var(--text-hi);font-weight:700}
.q figcaption i{font-family:var(--f-mono);font-size:10.5px;font-style:normal;letter-spacing:.1em;color:var(--text-dim);margin-top:3px}
@media (max-width:820px){ .quotes{grid-template-columns:1fr} }

/* ============ OPERATOR ============ */
.who{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,5vw,72px);align-items:center}
.who__ph{position:relative}
.who__ph img{
  width:100%;aspect-ratio:1;object-fit:cover;border:1px solid var(--line);
  filter:grayscale(1) contrast(1.05);
}
.who__badge{
  position:absolute;left:0;bottom:-1px;
  background:var(--crimson);color:#fff;
  font-size:9.5px;letter-spacing:.18em;padding:8px 12px;
}
.who__tx .eyebrow{margin-bottom:20px}
.who__tx h2{margin-bottom:22px}
.who__l{margin-top:28px;display:grid;gap:11px}
.who__l li{font-size:12.5px;color:var(--text);padding-left:18px;position:relative;letter-spacing:.02em}
.who__l li::before{
  content:'';position:absolute;left:0;top:.5em;width:7px;height:7px;
  border:1px solid var(--cyan);
}
.who__sig{margin-top:30px;font-size:15px;color:var(--text-hi)}
@media (max-width:820px){ .who{grid-template-columns:1fr} .who__ph{max-width:320px} }

/* ============ CTA ============ */
.cta__in{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,72px);align-items:start}
.cta h2{margin-top:22px}
.cta__lede{margin-top:22px;max-width:44ch}
.cta__meta{display:flex;flex-direction:column;gap:10px;margin-top:34px;font-size:13px}
.cta__meta a{color:var(--cyan);letter-spacing:.04em;transition:color .2s var(--ease)}
.cta__meta a:hover{color:var(--white)}

.form{padding:clamp(22px,2.6vw,32px);display:grid;gap:16px}
.form__row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.fld{display:flex;flex-direction:column;gap:8px}
.fld__k{font-size:9.5px;letter-spacing:.17em;color:var(--text-dim)}
.fld input,.fld select,.fld textarea{
  font-family:var(--f-display);font-size:14px;color:var(--text-hi);
  background:var(--ink-000);border:1px solid var(--line);border-radius:var(--r);
  padding:11px 13px;width:100%;transition:border-color .2s var(--ease);
}
.fld textarea{resize:vertical;min-height:76px;font-family:var(--f-display)}
.fld input:focus,.fld select:focus,.fld textarea:focus{outline:none;border-color:var(--cyan)}
.fld select{appearance:none;cursor:pointer}
.form__go{justify-content:center;margin-top:4px}
.form__fine{text-align:center}
@media (max-width:820px){ .cta__in{grid-template-columns:1fr} }
@media (max-width:460px){ .form__row{grid-template-columns:1fr} }


/* ============ AMBIENT GLOW — the only correct use of #020c9b on dark ============ */
.hero::before,
.hero::after{
  content:'';position:absolute;pointer-events:none;z-index:-1;
  border-radius:50%;filter:blur(90px);
}
.hero::before{
  width:min(620px,72vw);aspect-ratio:1;
  left:-14%;top:-18%;
  background:radial-gradient(circle,rgba(2,12,155,.55),transparent 68%);
}
.hero::after{
  width:min(460px,58vw);aspect-ratio:1;
  right:-8%;bottom:-24%;
  background:radial-gradient(circle,rgba(31,155,215,.16),transparent 70%);
}
.hero{position:relative;isolation:isolate}

.ledger__prov{
  display:block;margin-top:12px;font-size:9px;letter-spacing:.14em;
  color:var(--text-dim);
}

/* ============ THE YEAR ============ */
.year{margin:0;padding:clamp(20px,2.6vw,34px)}
.year__legend{
  display:flex;flex-wrap:wrap;gap:22px;align-items:center;
  font-size:9.5px;letter-spacing:.16em;color:var(--text-dim);
  padding-bottom:20px;border-bottom:1px solid var(--line);
}
.year__legend span{display:inline-flex;align-items:center;gap:8px}
.sw{width:14px;height:9px;flex:none;display:inline-block}
.sw--bar{background:linear-gradient(180deg,#1f9bd7,rgba(31,155,215,.22))}
.sw--line{height:0;border-top:2px solid var(--crimson)}
.sw--hatch{
  background:repeating-linear-gradient(45deg,rgba(31,155,215,.55) 0 2px,rgba(31,155,215,.10) 2px 6px);
}
.year__plot{padding-block:22px;overflow-x:auto;max-width:100%;-webkit-overflow-scrolling:touch}
.year__plot svg{width:100%;min-width:560px;height:auto}
.year__cap{
  display:flex;flex-wrap:wrap;gap:8px 26px;
  padding-top:18px;border-top:1px solid var(--line);
  font-size:9px;letter-spacing:.15em;color:var(--text-dim);
}
.year__leadrow{
  margin-top:10px;font-size:9px;letter-spacing:.15em;color:rgba(152,156,215,.4);
}
/* bars grow in */
.mb{transform:scaleY(0);transform-origin:100% 100%;transition:transform .8s var(--ease)}
.year.in .mb{transform:scaleY(1)}
.mb:nth-of-type(n){transition-delay:calc(var(--i,0) * 60ms)}
.mcpl{stroke-dasharray:1200;stroke-dashoffset:1200;transition:stroke-dashoffset 1.6s var(--ease) .5s}
.year.in .mcpl{stroke-dashoffset:0}
.mcd{opacity:0;transition:opacity .4s var(--ease) 1.6s}
.year.in .mcd{opacity:1}


/* ============ HOW YOU PAY ============ */
.pay{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--s5)}
.pay__c{padding:clamp(24px,2.6vw,34px);display:flex;flex-direction:column}
.pay__i{
  font-size:10.5px;letter-spacing:.18em;color:var(--crimson);
  display:block;margin-bottom:16px;
}
.pay__c h3{margin-bottom:14px}
.pay__d{font-size:15px;line-height:1.62;max-width:46ch}
.pay__l{margin-top:24px;display:grid;gap:11px}
.pay__l li{
  font-size:12.5px;color:var(--text);letter-spacing:.02em;
  padding-left:18px;position:relative;
}
.pay__l li::before{
  content:'';position:absolute;left:0;top:.5em;width:7px;height:1px;background:var(--cyan);
}
.pay__best{
  margin-top:auto;padding-top:24px;
  font-size:9.5px;letter-spacing:.15em;color:var(--text-dim);
  border-top:1px solid var(--line-faint);
}
.pay__note{margin-top:28px;max-width:70ch}
@media (max-width:820px){ .pay{grid-template-columns:1fr} }

/* honeypot — visually and semantically hidden, still fillable by bots */
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* ============ MEET US AT TES ============ */
.tes{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,5vw,72px);align-items:center}
.tes__ph{margin:0;position:relative}
.tes__ph img{
  width:100%;aspect-ratio:4/3;object-fit:cover;
  border:1px solid var(--line);filter:grayscale(1) contrast(1.06);
}
.tes__phcap{
  margin-top:10px;font-size:9px;letter-spacing:.13em;
  color:var(--crimson);border-left:2px solid var(--crimson);padding-left:9px;
}
.tes__tx .eyebrow{margin-bottom:20px}
.tes__tx h2{margin-bottom:26px}
.tes__facts{
  display:grid;grid-template-columns:repeat(3,auto);gap:0 clamp(20px,3vw,44px);
  justify-content:start;margin:0 0 26px;
  padding:18px 0;border-block:1px solid var(--line);
}
.tes__facts dt{font-size:9.5px;letter-spacing:.17em;color:var(--text-dim)}
.tes__facts dd{
  margin:8px 0 0;font-size:14px;letter-spacing:.04em;
  color:var(--text-hi);font-variant-numeric:tabular-nums;
}
.tes__lede{max-width:52ch}
.tes__cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.tes__prev{margin-top:20px}
@media (max-width:820px){
  .tes{grid-template-columns:1fr}
  .tes__facts{grid-template-columns:1fr;gap:14px 0}
}
.tes__map{width:100%;aspect-ratio:4/3;object-fit:cover;border:1px solid var(--line)}

/* ---- optically balanced logo sizes: constant ink area, not constant height ---- */
.stack img[src$="Bemob-logo.png"]{max-width:79px;max-height:17px}
.stack img[src$="Google-Logo.png"]{max-width:93px;max-height:32px}
.stack img[src$="SpyPush-logo.png"]{max-width:57px;max-height:34px}
.stack img[src$="adcombo-logo.png"]{max-width:109px;max-height:17px}
.stack img[src$="adsterra-logo.svg"]{max-width:102px;max-height:20px}
.stack img[src$="binom-logo.png"]{max-width:74px;max-height:22px}
.stack img[src$="crakrevenue-logo.png"]{max-width:116px;max-height:17px}
.stack img[src$="exoclick-logo.png"]{max-width:75px;max-height:23px}
.stack img[src$="meta-logo.png"]{max-width:35px;max-height:23px}
.stack img[src$="popads-logo.png"]{max-width:32px;max-height:38px}
.stack img[src$="popcash_logo.png"]{max-width:77px;max-height:23px}
.stack img[src$="propellerads-logo.png"]{max-width:38px;max-height:38px}
.stack img[src$="redtrack-logo.png"]{max-width:33px;max-height:33px}
.stack img[src$="traffic-junky-logo.png"]{max-width:132px;max-height:13px}



/* ============ FOOTER ============ */
.ftr{border-top:1px solid var(--line);background:var(--ink-050);margin-top:0}

.ftr__top{
  display:flex;align-items:flex-end;justify-content:space-between;gap:32px;flex-wrap:wrap;
  padding-block:clamp(44px,6vw,72px);
}
.ftr__top .eyebrow{margin-bottom:18px}
.ftr__pitch{
  font-family:var(--f-display);font-weight:700;color:var(--text-hi);
  font-size:clamp(22px,3.2vw,36px);line-height:1.12;letter-spacing:-.025em;
}
.ftr__cta{flex:none}

.ftr__grid{
  display:grid;grid-template-columns:1.6fr 1fr 1.15fr 1.15fr;gap:40px 36px;
  padding-block:clamp(34px,4.5vw,52px);
  border-top:1px solid var(--line);
}
.ftr__col--brand .logo{margin-bottom:20px}
.ftr__blurb{font-size:13px;line-height:1.6;color:var(--text-dim);max-width:34ch}

.ftr__h{
  font-size:9.5px;letter-spacing:.2em;color:var(--text-dim);
  margin:0 0 18px;padding-bottom:12px;border-bottom:1px solid var(--line-faint);
}
.ftr__list{display:grid;gap:11px}
.ftr__list a{
  font-size:13px;color:var(--text);
  transition:color .2s var(--ease);
}
.ftr__list a:hover{color:var(--cyan)}
.ftr__list--contact a{color:var(--cyan);font-family:var(--f-mono);font-size:12.5px;letter-spacing:.02em}
.ftr__list--contact a:hover{color:var(--white)}
.ftr__list--legal{margin-top:22px;padding-top:18px;border-top:1px solid var(--line-faint)}
.ftr__list--legal a{font-size:12.5px;color:var(--text-dim)}

.ftr__name{font-size:13.5px;color:var(--text-hi);font-weight:700;letter-spacing:-.01em}
.ftr__addr{font-size:13px;color:var(--text-dim);margin-top:9px;line-height:1.55}
.ftr__pib{
  margin-top:16px;font-size:9.5px;letter-spacing:.16em;color:var(--text-dim);
}
.ftr__pib span{
  display:block;margin-top:6px;font-size:13px;letter-spacing:.08em;
  color:var(--text);font-variant-numeric:tabular-nums;
}

.ftr__base{
  display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;
  padding-block:24px;border-top:1px solid var(--line);
}
.ftr__base p{font-size:10.5px;letter-spacing:.12em;color:var(--text-dim)}

@media (max-width:900px){ .ftr__grid{grid-template-columns:1fr 1fr} }
@media (max-width:560px){ .ftr__grid{grid-template-columns:1fr;gap:32px} }


/* ---------- vertical card: share-of-total line ---------- */
.book__pct{
  display:block;font-family:var(--f-mono);font-size:9.5px;letter-spacing:.14em;
  color:var(--text-dim);margin-top:7px;font-weight:500;
}


/* ============ FUNNEL ============ */
.fn{margin:0;padding:clamp(24px,3vw,40px)}
.fn__list{display:grid;gap:0;list-style:none;margin:0;padding:0}
.fn__row{
  padding-block:clamp(22px,2.6vw,30px);
  border-top:1px solid var(--line-faint);
}
.fn__row:first-child{border-top:0;padding-top:4px}

.fn__hd{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap}
.fn__idx{
  font-size:10px;letter-spacing:.16em;color:var(--crimson);
  border:1px solid var(--line-hi);padding:2px 6px;flex:none;
}
.fn__name{font-size:11px;letter-spacing:.2em;color:var(--text-hi)}
.fn__share{
  font-size:10.5px;letter-spacing:.13em;color:var(--cyan);
  margin-left:auto;white-space:nowrap;
}
.fn__num{
  font-family:var(--f-mono);font-variant-numeric:tabular-nums;
  font-size:clamp(24px,3.6vw,40px);font-weight:600;letter-spacing:-.045em;
  color:var(--text-hi);line-height:1;margin-top:14px;
}
.fn__track{
  height:10px;margin-top:16px;
  background:rgba(152,156,215,.08);overflow:hidden;
}
.fn__bar{
  display:block;height:100%;width:0;
  background:linear-gradient(90deg,var(--electric),var(--cyan));
  transition:width 1.1s var(--ease);
}
.fn.in .fn__bar{width:var(--w)}
.fn__row:nth-child(2) .fn__bar{transition-delay:.14s}
.fn__row:nth-child(3) .fn__bar{transition-delay:.28s}
.fn__row:last-child .fn__bar{background:linear-gradient(90deg,var(--electric),var(--crimson))}
.fn__note{
  font-size:13.5px;line-height:1.55;color:var(--text-dim);
  margin-top:14px;max-width:64ch;
}
.fn__cap{
  display:flex;flex-wrap:wrap;gap:8px 28px;justify-content:space-between;
  margin-top:26px;padding-top:18px;border-top:1px solid var(--line);
  font-size:9px;letter-spacing:.14em;color:var(--text-dim);
}